經典車款品牌聯乘計劃
Dodge、LEGO及Microsoft 攜手擁抱2016年Dodge Viper ACR
Dodge 與 LEGO 及 Microsoft 合作，推出一項多層面宣傳活動，圍繞標誌性的 2016 年 Dodge Viper ACR 展開。此次推出，透過 Forza Horizon 6 及全新 LEGO Technic 套裝，為愛好者帶來一場獨特的數碼與實體體驗交匯。
Dodge、LEGO 與 Microsoft 之間的合作，透過一款獨家 LEGO Technic 塗裝，將 2016 年 Dodge Viper ACR，帶入這款賽車遊戲的玩家世界，同時面向全球玩具愛好者，同步發售 LEGO Technic Dodge Viper GTS-R Sports Car 套裝（產品編號 42234）。對玩家而言，能夠駕駛一輛細節精緻、擁有 645 匹馬力及破紀錄賽道成績的 Viper ACR 虛擬重現版本，即時提供一種易於接觸的極致性能駕駛體驗。
此雙軌推出策略，有效擴大了整體吸引力，既以獨家遊戲內容獎勵現有 Dodge 品牌粉絲，亦透過 LEGO 這一普及易得的媒介，將 Viper 的傳奇故事，介紹予新一代受眾。
英文原文
Dodge, in collaboration with LEGO and Microsoft, has launched a multifaceted campaign centred on the iconic 2016 Dodge Viper ACR. This launch offers enthusiasts a unique convergence of digital and physical experiences through Forza Horizon 6 and a new LEGO Technic set.
The collaboration between Dodge, LEGO, and Microsoft introduces the 2016 Dodge Viper ACR to players of the racing game with an exclusive LEGO Technic livery, while simultaneously releasing the LEGO Technic Dodge Viper GTS-R Sports Car (set number 42234) for builders worldwide. For gamers, the ability to pilot a meticulously detailed virtual recreation of the 645-horsepower Viper ACR, complete with its record-setting track pedigree, offers an immediate and accessible taste of extreme performance driving.
This dual-release strategy effectively broadens the appeal, as it not only rewards existing fans of the Dodge brand with exclusive in-game content but also introduces the Viper's legacy to a new generation through the universally accessible medium of LEGO.
- 來源
- Trend Hunter
- 發布
- 2026-08-01
- 品類
- Games
- 出處
- prnewswire