精選奢華機場精品店
Jacquemus 於巴黎開設首間機場精品店
Jacquemus 開設首間機場精品店，佔地 45 平方米，座落於巴黎戴高樂機場第一航廈，提供品牌精選男女成衣系列，連同皮革製品、鞋履及配飾。
產品陳列於一個以天然物料及雕塑感造型打造的室內空間之中，靈感源自法國南部風情。整個奢華機場精品店項目，由 Studio Premier Architectes、Charmeil CG 及 Intrapresa 組成的頂尖團隊，僅用一個月時間便完成打造。
這間精選精品店的開幕，亦是品牌更廣泛分銷策略的一環，旨在將銷售渠道拓展至傳統市中心門店及電子商務以外，反映 Jacquemus 正積極主動迎合消費者所在之處，不論是網上、旗艦門店，還是交通樞紐。
英文原文
Jacquemus has opened its first airport boutique, a 45-square-meter space located in Terminal 1 at Paris-Charles de Gaulle Airport, which offers a curated selection of the brand's ready-to-wear collections for men and women, along with leather goods, footwear, and accessories.
The products are presented within an interior designed with natural materials and sculptural forms inspired by the South of France. The entire luxury airport boutique project was completed in just one month by a high-calibre team, which included Studio Premier Architectes, Charmeil CG, and Intrapresa.
The opening of this curated store also forms part of a broader distribution strategy to diversify sales channels beyond traditional city-center stores and e-commerce, which suggests that Jacquemus is actively seeking to meet consumers where they are, whether that is online, in flagship locations, or in transit hubs.
- 來源
- Trend Hunter
- 發布
- 2026-08-21
- 品類
- Business
- 出處
- lesfacons