膀胱漏尿護理宣傳
Always Discreet 與 NFL 合作推出 Protect the Moment
Always Discreet 是寶潔（Procter & Gamble）旗下專為膀胱漏尿護理而設的品牌，與美國國家美式足球聯盟（NFL）合作，推出首創的宣傳活動。此活動邀請多位 NFL 球員的母親，分享其個人經歷，協助其他女性克服對漏尿的恐懼，全情投入生活中的慶祝時刻。此活動貼切命名為「守護當下」（Protect the Moment）。
透過是次合作，Always Discreet 與 NFL 共同正視一個現實：相當比例的 45 歲以上女性均曾經歷膀胱漏尿問題，此情況可能引發焦慮，並令她們退出自己熱愛的活動。品牌解決方案的核心，在於其 RapidDry 技術，能快速將液體轉化為凝膠，鎖住水分並中和異味。
英文原文
Always Discreet, a brand from Procter & Gamble designed specifically for bladder leak protection, has launched a first-of-its-kind campaign in partnership with the National Football League. The venture features NFL mothers who share their personal experiences to help other women overcome the fear of leaks and stay fully present in life's celebratory moments. The campaign is aptly titled 'Protect the Moment.'
Through their collaboration, Always Discreet and the NFL address the reality that a significant portion of women over 45 experience bladder leaks, a condition that can create anxiety and cause them to withdraw from activities they love. Central to the brand's solution is its RapidDry technology, which quickly converts liquid into a gel to lock in moisture and neutralize odor.
- 來源
- Trend Hunter
- 發布
- 2026-08-10
- 品類
- Boomers
- 出處
- multivu