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Banana Rush by Juliette Has a Gun is the latest launch from the empowering perfume brand known for its viral, single-ingredient Not a Perfume. Reminiscent of sweet and comforting banana bread, Banana Rush opens with a solar burst of ripe banana and golden maple syrup that feels warm and addictive. As it settles, a tropical heart of creamy coconut and delicate frangipani flower softens the sweetness into something lush and floral. The dry-down is rich and grounding, with a velvety-smooth combination of vanilla and sandalwood that leaves a smooth, skin-like warmth that lingers long after the first spritz.

Perfumes with banana notes are in demand for the unique twist they bring to tropical gourmand scents. "I wanted to revisit a fruit that has often been overlooked by perfumery: Banana. Often seen as ordinary, it’s rarely considered elegant. That’s precisely what made it exciting. I wanted to push the banana beyond its fun image, to reveal something more sophisticated, elevated and deep," said Romano Ricci.