90年代靈感無酒精烈酒廣告
Beefeater 0.0與Lucky Generals聯同Jamiroquai合作
Beefeater 0.0 與 Lucky Generals，與 Jamiroquai 合作，向這隊樂團 1996 年的音樂錄像《Virtual Insanity》致敬，藉此宣傳品牌這款無酒精烈酒。
此宣傳活動，呈現 Jamiroquai 聯合創辦人兼主唱 Jay Kay，穿梭於一個不斷變化的環境之中，重新演繹這部於今年正好推出 30 週年的原版音樂錄像。此片段中，Kay 獲遞上一杯以 Beefeater 0.0% 調製的雞尾酒，其後移動至更多房間，探索更多冒險場景，並戴上呼應其個人風格的各式帽子。
保樂力加（Pernod Ricard）琴酒及開胃酒行銷副總裁 Francesco Ottaviano，就 Beefeater 0.0 與 Lucky Generals 此次與 Jamiroquai 的合作表示：「Beefeater 0.0%，於我們吸引新消費者接觸品牌、滿足日益增長對更靈活飲用場合需求的策略之中，扮演著重要角色。透過與 Jamiroquai 這類具文化共鳴的合作，我們得以以全新方式與消費者互動，同時強化 Beefeater 母品牌的關聯性。此宣傳活動展現出，無酒精創新，如何能同時支持品類增長及長期品牌價值。」
英文原文
Beefeater 0.0 and Lucky Generals have partnered with Jamiroquai as a nod to the group's 1996 Virtual Insanity music video as a way to promote the brand's alcohol-free spirit.
The campaign sees Jamiroquai co-founder and frontman Jay Kay making his way through a shifting environment as a reimagining of the original music video that premiered 30 years ago this year. The video sees Kay being handed a cocktail made with Beefeater 0.0% before moving into even more rooms with additional adventures for him to explore and hats to wear as a nod to his personal style.
Vice President of Marketing Gins & Aperitifs at Pernod Ricard Francesco Ottaviano spoke on the Beefeater 0.0 and Lucky Generals partnership with Jamiroquai saying, "Beefeater 0.0% plays an important role in our strategy to recruit new consumers into the brand and meet growing demand for more flexible drinking occasions. Through culturally relevant partnerships such as Jamiroquai, we’re able to engage consumers in new ways while reinforcing the relevance of the Beefeater master brand. The campaign demonstrates how no-alcohol innovation can support both category growth and long-term brand equity.”
- 來源
- Trend Hunter
- 發布
- 2026-07-23
- 品類
- Commercials
- 出處
- thespiritsbusiness