無酒精音樂節贊助
Breakaway Music Festival與Hiyo擴大合作
Breakaway Music Festival 與 Hiyo 宣布延展合作，達成為期三年的擴大合作協議，指定 Hiyo 為 Breakaway 全國巡迴音樂節於 2026、2027 及 2028 年度的官方無酒精飲品夥伴。此宣布是雙方多年合作的延續，早期合作始於局部整合。
Breakaway Music Festival 與 Hiyo 的協議單在 2026 年已涵蓋美國 13 個市場，屆時 Hiyo 的有機社交補水飲品將於現場供應。此外，配合 Breakaway Music Festival 全新成立的體驗式行銷部門 Breakaway 360 所開發的沉浸式活動及以探索為主導的產品試飲，將一併呈現。
總括而言，此次合作反映出音樂節致力打造包容、社區導向體驗的使命，與 Hiyo 迅速的全國擴張策略之間的戰略契合——後者目前已進駐超過 9,000 個零售點，包括 Target 及 Costco。
英文原文
Breakaway Music Festival and Hiyo have announced an expanded three-year partnership that designates Hiyo as the official non-alcoholic beverage partner for Breakaway's nationwide festival tour across the 2026, 2027, and 2028 seasons. This announcement builds upon several years of prior collaboration that began with selective integrations.
The Breakaway Music Festival and Hiyo agreement encompasses 13 U.S. markets in 2026 alone, where Hiyo's organic social tonics will be available on-site. The beverages are accompanied by immersive activations and discovery-led product sampling developed through Breakaway Music Festival's newly launched experiential marketing division, Breakaway 360.
All in all, this partnership reflects a strategic alignment between the festival's mission to create inclusive, community-driven experiences and Hiyo's rapid national expansion, which now includes over 9,000 retail locations such as Target and Costco.
- 來源
- Trend Hunter
- 發布
- 2026-07-20
- 品類
- Media
- 出處
- bevnet