低壓力群體約會應用程式
Bumble 推出 Bumble Plans 應用程式，跳出滑動配對模式
Bumble 就其 Bumble Plans 應用程式的初步成效表示樂觀，此應用程式讓 Z 世代用戶，可於毋須配對滑動、低壓力的群組場合，透過共同飲酒或晚膳互相認識。行政總裁 Whitney Wolfe Herd 向投資者表示，公司將「更著重現實生活體驗」，並將 Plans 定位為由結識、社交，最終發展至約會的自然過渡橋樑。
此應用程式讓用戶毋須滑動配對或交換電話號碼，即可延續對話，反映 Bumble 更廣泛地由優化滑動速度，轉向更具意圖、更審慎的互動方式。Wolfe Herd 亦透露一套全新互動模式，旨在完全取代滑動配對機制，惟基於競爭考量，具體細節仍未公開。Plans 計劃亦包括融入更多 AI 工具，但不會演變為完全由 AI 驅動的體驗。
Bumble 轉向以群組為本的線下連繫，反映出交友應用程式，正致力於一個日益被視為缺乏人情味、交易化的類別中，重建信任及真摯的化學反應。
英文原文
Bumble touted early success with its Bumble Plans app, which connects Gen Z users in low-pressure group settings for drinks and dinners rather than one-on-one swiping. CEO Whitney Wolfe Herd told investors the company would "lean more into real-life experiences" and positioned Plans as a natural bridge from meeting to socializing to eventually dating.
The app lets users continue conversations without swiping or exchanging phone numbers, reflecting Bumble's broader shift away from optimizing for swipe speed toward more intentional, considered interactions. Wolfe Herd also teased a new interaction model designed to replace swiping entirely, though details remain undisclosed for competitive reasons. Plans also include plans to incorporate more AI tools without becoming a fully AI-driven experience.
Bumble's pivot toward group-based, in-person connection signals that dating apps are racing to rebuild trust and genuine chemistry in a category increasingly seen as impersonal and transactional.
- 來源
- Trend Hunter
- 發布
- 2026-08-07
- 品類
- Romance
- 出處
- bumble