蛋黃醬分配煲呔
Hellmann's BYO Bow 讓調味料愛好者毋須攜帶獨立包裝
Hellmann's 發現，近五分之一的澳洲人會自備醬料前往餐廳用餐，儘管超過半數受訪者表示，這樣做在社交場合上感覺不太得體，而為了讓粉絲免除隨身攜帶自家醬料的麻煩，品牌推出 BYO Bow。這款鑲有水鑽的配飾，不僅是一個時尚宣言，其造型更是一個能低調分發蛋黃醬的煲呔（bow tie）。
這次由 Hellmann's、REIGNER 及 Kayln Ponga 三方合作打造、被稱為「醬料高級訂製」的作品，粉絲可透過社交媒體上的一項贈品活動贏取，同時附送一年份蛋黃醬供應。
與此同時，這款能分發蛋黃醬的 BYO Bow，亦強化了 Hellmann's 全新本地品牌平台「Hell Yeah Hellmann's」的定位，代表著無可比擬的熱忱，以及讓菜式更為精彩的理念。
英文原文
Hellmann’s found that nearly one in five Australians bring their own condiments to restaurants, even though more than half say it feels socially unacceptable, and to save fans the trouble of carrying their own stash, the brand launched the BYO Bow. The rhinestone-adorned accessory doesn't just make a style statement, it takes the form of a bow tie that discreetly dispenses mayonnaise.
This collaboration between Hellmann's, REIGNER and Kayln Ponga, touted as "condiment couture," can be won by fans of the brand as part of a giveaway on social media, along with a year's supply of mayo.
All the while, the mayo-dispensing BYO Bow bolsters Hellmann’s new local brand platform, Hell Yeah Hellmann’s, which stands for unparalleled enthusiasm and making dishes more exciting.
- 來源
- Trend Hunter
- 發布
- 2025-11-20
- 品類
- Bizarre
- 出處
- community.designtaxi, instagram