開學季美妝活動
Sally Beauty的COLORfest on Campus啟發Z世代學生
隨著學生準備重返校園，他們正尋求富靈感、易於取得的美容解決方案，因此今個季度，Sally Beauty 透過「COLORfest on Campus」，於大學校園內與 Z 世代接軌。承接去年春季首屆 COLORfest 慶祝活動的成功，今年這場涵蓋五個站點的沉浸式體驗，與 Her Campus Media 合作展開，展示在宿舍的舒適環境中，輕鬆打造富表現力髮色及美甲造型的方法。
Sally Beauty 的「COLORfest on Campus」，正式於 8 月 18 日在佛羅里達州展開，本月內另有站點涵蓋阿拉巴馬州及德薩斯州。於此體驗活動中，學生可透過實作活動探索產品、帶走一個禮品袋、獲得 Sally 專家的個人化諮詢等等。
英文原文
As students prepare to go back to school, they're looking for inspiring, accessible beauty solutions, so this season, Sally Beauty is meeting Gen Z on college grounds with COLORfest on Campus. Following last spring's inaugural COLORfest celebration, this year's five-stop immersive experience is kicking off in partnership with Her Campus Media to show how easy it is to achieve expressive hair and nail looks from the comfort of a dorm.
Sally Beauty's COLORfest on Campus officially kicks off on August 18th in Florida, with additional stops in Alabama and Texas throughout the month. At the activation, students can expect to discover products with hands-on activities, take home a gift bag, get personal consultations from Sally Experts, and more.
- 來源
- Trend Hunter
- 發布
- 2026-07-28
- 品類
- Branding
- 出處
- prnewswire