衛生主題河馬宣傳活動
在 Confessions of Moo Deng 中，爆紅小河馬教導洗手
自 2020 年推出以來，Lifebuoy 屢獲殊榮的「H for Handwashing」（H 代表洗手）活動，已觸及 35 個國家超過 1,400 萬名兒童——而透過《Confessions of Moo Deng》，這則核心訊息，將借助一隻爆紅的迷你河馬寶寶的力量，觸及全球更多人群。
Moo Deng 首個品牌影片，旨在重新定義「H」這個字母所代表的意義。儘管在兒童識字繪本中，這個字母通常與河馬（hippo）連結在一起，但 Moo Deng 正協助確保孩子們同時記住「H for Handwashing」（H 代表洗手）這層含義。
與 Moo Deng 一同出現的，還有一位由人工智能強化的河馬老師角色，教導兒童正確的洗手技巧。家長及照顧者可透過掃描二維碼，接觸個人化的遊戲、活動及以衛生為主題的歌曲。
英文原文
Since its 2020 launch, Lifebuoy's award-winning H for Handwashing campaign has reached more than 14 million children across 35 countries—and with Confessions of Moo Deng, the main message is poised to reach even more people around the world with the help of a viral baby pygmy hippopotamus.
Moo Deng's first branded video aims to redefine what "H" stands for. Although the letter is often associated with hippos in alphabet books for children, Moo Deng is helping to make sure that kids remember "H for Handwashing" too.
Alongside Moo Deng, this initiative features an AI-augmented teacher hippo to teach children proper handwashing techniques. Parents and caregivers can access the content by scanning QR codes to call up personalized games, activities, and songs focused on hygiene.
- 來源
- Trend Hunter
- 發布
- 2024-11-19
- 品類
- Viral
- 出處
- community.designtaxi