沉浸式洞洞鞋體驗店
紐約市 Crocs Icon 概念店以個人化為核心
Crocs 可透過 Jibbitz 鞋飾進行搭配及個人化，而品牌正善用這項優勢，推出全新店鋪概念——Crocs Icon——邀請消費者為自己的鞋子進行個人化改造，將自我表達融入購物體驗之中。這個全新形式的門店，近日於紐約 Soho 區開幕，除了體驗性強之外，這家門店的另一大特色，是其面積大約是 Crocs 一般門店的兩至三倍。
店內設有數款僅限於這家全新 Crocs Icon 門店才能找到的海泡綠 Crocs 鞋款，每款均附贈一枚品牌吉祥物鱷魚 Duke 造型的特別 Jibbitz。此外，這家門店更是購買紐約市專屬 Jibbitz（例如薄餅切片造型）的唯一途徑，呼應這家門店與特定地點及社群之間的緊密連繫。
英文原文
Crocs can be styled and customized with Jibbitz shoe charms, and the brand is leaning into that strength with a new store concept—Crocs Icon—that invites shoppers to personalize their pairs and turn self-expression into part of the shopping experience. This new format recently opened its doors in NYC's Soho neighborhood and beyond being experiential, the store is notable for being about two to three times larger than Crocs' usual locations.
On-site, there are a few styles of seafoam green Crocs that can only be found at the new Crocs Icon store, and each comes with a special Jibbitz of Duke, the crocodile mascot. Additionally, this store is the one to go to for exclusive New York City-specific Jibbitz like pizza slices, reflecting the store's ties to a specific place and community.
- 來源
- Trend Hunter
- 發布
- 2025-07-31
- 品類
- Diy
- 出處
- modernretail.co, crocs