文化校園取景廣告宣傳
Loro Piana推出跨世代系列
Loro Piana 公布其 2026 年秋季廣告系列，以休斯頓 Menil Collection 為背景取景——此為 Renzo Piano 設計的文化園區，涵蓋展廳、平房建築、繪畫研究所，以及羅斯科教堂（Rothko Chapel）。此系列影像，模糊了藝術、建築與日常生活之間的界線。
Loro Piana 的廣告系列，起用橫跨多個世代的模特兒、藝術家及現實生活情侶，於這片寧靜的綠地空間及光影通透的室內環境中穿梭，鏡頭捕捉他們的身影。模特兒所穿著的服裝，透過磚紅色、石色、深棕色及粉筆白等色調，視覺上呼應周遭環境，與建築物料及教堂單色畫作的色調深度和諧共鳴。
英文原文
Loro Piana has unveiled its Fall 2026 advertising campaign, which is set against the backdrop of the Menil Collection in Houston — a cultural campus designed by Renzo Piano that includes galleries, bungalows, the Drawing Institute, and the Rothko Chapel. The imagery blurs the lines between art, architecture, and everyday life.
Loro Piana's campaign features an intergenerational cast of models, artists, and real-life couples who are photographed moving through the serene green spaces and luminous interiors. The models wear garments that visually echo the surrounding environment through a palette of brick red, stone, deep brown, and chalk white, which harmonize with the architectural materials and the tonal depth of the chapel's monochromatic paintings.
- 來源
- Trend Hunter
- 發布
- 2026-07-26
- 品類
- Hipfashion
- 出處
- lesfacons