幽默風護髮宣傳
Dark & Lovely是專為卷髮、螺旋捲及緊緻髮質配方的染髮傳承品牌，近日推出全新行銷宣傳「The Hairapist」，以幽默手法及文化洞察，回應顧客對造型師依賴的困擾，並推廣其居家染髮系列Fade Resist。
Dark & Lovely 的宣傳活動，由行銷高管 Bozoma Saint John 飾演一位撫慰人心的染髮顧問，安撫一位由媒體名人 Scottie Beam 飾演、因造型師臨時取消預約而心煩意亂的顧客。她最終為顧客開出的「處方」，是使用品牌招牌色調，於家中自行染髮。
《Hairapist》這一創意方向，將居家染髮，重新定義為一種賦權的自主行動，而非一種妥協。Fade Resist 系列，尤其提供超過 20 款色調選擇，配方屬純素，富含乳木果油、葵花籽油及維他命 E。
英文原文
Dark & Lovely's campaign features marketing executive Bozoma Saint John as a soothing color confidante who counsels a distressed client, portrayed by media personality Scottie Beam, after her stylist cancels at the last minute. She ultimately prescribes a home coloring session with the brand's hero shade.
The Hairapist's creative approach reframes at-home hair color not as a compromise but as an empowering act of self-reliance. The Fade Resist collection, in particular, offer over 20 shades with a vegan formula enriched with shea butter, sunflower oil, and vitamin E.
- 來源
- Trend Hunter
- 發布
- 2026-07-21
- 品類
- Commercials
- 出處
- aol