虛假送餐應用程式
韓國爆紅的「多巴胺購物」網站模擬網上訂購體驗
網上購物善於觸動大腦天然的獎勵機制——期待購物、按下「加入購物車」的一刻，以及貨品即將送達的興奮感，都會釋放出一陣陣微小的愉悅感，令人輕易一單接一單地下單——如今，韓國 Z 世代正轉向「多巴胺購物」網站，在毋須花費一分一毫的情況下，體驗這份刺激。
隨著生活成本上漲、就業前景不明朗，以及對過度消費的憂慮，消費者正善用能帶來即時刺激感、卻無需真正交易的網站，例如假的外賣送餐網站。用戶可瀏覽菜單、選擇項目、放入購物車，部分網站甚至讓用戶跟隨「訂單」進程想像購物過程，並透過配送時間及星級評分等細節，令整個情境顯得更加逼真。
英文原文
Online shopping taps into the brain's natural reward system, where the anticipation of a purchse, clicking "add to cart" and the excitement of a delivery on the way all release a small burst of joy that makes it easy to place one order after the next—and now, Gen Z is turning to "dopamine shopping" sites in Korea to experience the thrill without spending money.
With rising living costs, job uncertainty and concerns about overspending, consumers are making the most of websites that offer quick stimulation, like fake food delivery sites that don't hinge on transactions. Users can browse menus, select items, place them in their cart, and some even let users follow an "order" to imagine a purchase, and make the scenario seem even more real with delivery times and star ratings.
- 來源
- Trend Hunter
- 發布
- 2026-06-19
- 品類
- Socialmedia
- 出處
- koreatimes.co.kr