沉浸式香氛快閃店
Downy Fine Fragrance House 讓賓客沉浸於奢華洗衣香氛中
今年夏天，Downy Fine Fragrance House 於南卡羅萊納州查爾斯頓首度亮相，分享 Downy 全新 Boutique Botanicals 及 Unstopables Unlimited 系列的沉浸式體驗。此互動環境的打造宗旨，在於講述每款洗衣香氛，如何以與高級香水製作同等的用心及匠心調配而成，並提供一段引導式香氣之旅，以及擠壓及嗅聞香氛珠瓶身的機會，同時附有贈品及適合拍照打卡的環節。Downy Unstopables Unlimited 系列中的 26 號香氛，憑藉其融合玫瑰、蜜糖花蜜及橡苔的和諧清新香調，成為粉絲最愛之一。
除南卡羅萊納州外，Downy Fragrance House 亦將於 8 月，登陸俄亥俄州梅森市的 Lindner Family Tennis Center。
英文原文
This summer, the Downy Fine Fragrance House is debuting in Charleston, South Carolina, to share an immersive experience of Downy's new Boutique Botanicals and Unstopables Unlimited Collections. Created to tell the story of how every laundry scent is crafted with the same care and intentionality that goes into fine perfume, the interactive environment will offer a guided scent journey and a chance to squeeze and sniff the scent bead bottles, as well as giveaways and photo-worthy moments. From the Downy Unstopables Unlimited Collection, Fragrance No. 26 is a fan favorite for its harmonious and refreshing mix of roses, honey nectar and oakmoss.
Beyond South Carolina, the Downy Fragrance House is coming to the Lindner Family Tennis Center in Mason, Ohio, in August.
- 來源
- Trend Hunter
- 發布
- 2026-07-30
- 品類
- Interactive
- 出處
- businesswire, downy