婚禮著裝指南
ThredUp Dress Code Decoder 對抗婚禮季節「一次性戰衣」現象
時值婚禮季節，線上二手交易平台 ThredUp 全新數據顯示，58% 賓客表示，如今的服裝要求較以往更為具體，促成 Dress Code Decoder 服裝要求解碼工具的推出。此造型工具，正面應對「一次穿著」的婚禮經濟現象，邀請賓客輸入取材自請柬服裝要求的靈感看板，即可獲得一套來自 ThredUp 庫存、精心策劃的二手造型建議。
ThredUp 商品部主管 Cynthia Lee 表示：「隨著婚禮服裝要求日益趨向小眾細分，賓客正面臨尋找合適服裝所需的顯著時間及心力落差。近三分之一賓客告訴我們，他們單純不知道該穿什麼。我們認為這正是一個消除這種障礙的機遇。Dress Code Decoder 正是一條旨在解決部分困惑的捷徑，讓賓客得以花更少時間搜尋，將更多精力聚焦於活動本身。」
英文原文
It's wedding season, and new data from online resale platform ThredUp reports that 58% of guests say that dress codes are more specific than ever, prompting the release of the Dress Code Decoder. This styling tool tackles the one-wear wedding economy and invites guests to input moodboards inspired by the dress code from their invite to get a curated edit of secondhand looks that they can buy from ThredUp’s inventory.
“As wedding dress codes become more niche, guests are facing a significant time and effort gap in finding the right attire. Nearly a third of guests tell us they simply aren't sure what to wear," said Cynthia Lee, Head of Merchandising at ThredUp. "We see an opportunity to remove that friction. The Dress Code Decoder is a shortcut designed to address some of that confusion, allowing guests to spend less time searching and more time focusing on the event itself.”
- 來源
- Trend Hunter
- 發布
- 2026-05-26
- 品類
- Weddings
- 出處
- newsroom.thredup, thredup