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Living Proof has introduced a new addition to its haircare lineup called Perfect Hair Day Sheer Clean Dry Shampoo Mist. The launch marks the brand's first non-aerosol dry shampoo formulation.

The Perfect Hair Day Sheer Clean Dry Shampoo Mist is built around a patent-pending Micellar Bi-phase Cleansing System, a dual-action technology that draws inspiration from skincare micellar waters to address oil and residue on the scalp and hair strands. The innovation comes in response to widespread consumer dissatisfaction with traditional dry shampoos, particularly regarding the white, chalky buildup they often leave behind and the lack of a genuinely refreshed feeling after use. Living Proof’s research indicated that while a significant portion of American women wash their hair only intermittently, a much smaller fraction regularly uses dry shampoo, largely due to these very concerns.