緊急避難所複製體驗
VluchtelingenWerk Nederland 開設 Hotel AZC 提升公眾意識
Hotel AZC 是一座緊急難民庇護所複製設施，由 VluchtelingenWerk Nederland 與 Tosti Creative 合作打造，栩栩如生地呈現於大眾眼前。這個快閃體驗，肩負著「駁斥難民及尋求庇護者所居住的緊急庇護所奢華舒適這一根深蒂固的誤解」的使命。
Hotel AZC 坐落於阿姆斯特丹 Stadhouderskade 156 號。其內部氛圍樸實無華，設施有限，私隱空間嚴重不足。此設施旨在揭示荷蘭緊急庇護所內 36,000 名尋求庇護者的日常現實生活。
VluchtelingenWerk Nederland 的 Fleur Mosterdijk 就此活動分享道：「我們開始與 Tosti Creative 合作，因為他們深知如何觸動人心。無論在公眾抑或政治辯論之中，關於接收尋求庇護者及難民一事，都存在著許多迷思。透過這項活動，我們讓荷蘭民眾，對緊急接收中心有一個直面現實的深入了解。有時候，你需要親眼目睹，才能真正相信。幸而，Hotel AZC 正正做到了這一點。」
英文原文
Hotel AZC is an emergency refuge shelter replica that was brought to life by VluchtelingenWerk Nederland, in collaboration with Tosti Creative. The pop-up experience is on a mission to "refute the persistent misconception that the emergency shelters where refugees and asylum seekers stay are luxurious."
Hotel AZC is located at Stadhouderskade 156 in Amsterdam. The interior is characterized by a sober mood, with limited facilities and a tremendous lack of privacy. It seeks to shed light on the daily reality of 36,000 asylum seekers in Dutch emergency shelters.
Fleur Mosterdijk at VluchtelingenWerk Nederland shared about the campaign: "We started working with Tosti Creative because they know how to strike the right chord. There are many myths about the reception of asylum seekers and refugees in both the public and political debate. With this campaign, we give the Dutch a confronting insight into the emergency reception centres. Sometimes you have to see something with your own eyes before you really believe it. Fortunately, that works well with Hotel AZC."
- 來源
- Trend Hunter
- 發布
- 2025-01-16
- 品類
- Political
- 出處
- marketingtribune.nl