暖心熱線
Harry's 互動壁畫提供關心自己的契機
男士個人護理品牌 Harry's 推出一項整合式父親節宣傳活動，配合一個互動公共裝置，鼓勵路過的行人撥打「Feel-Good Hotline」，為父親或摯友留下語音留言。這幅接管肖迪奇（Shoreditch）標誌性 Great Eastern Art Wall 的手繪壁畫，滿載爸爸式笑話，旨在讓建立連結的嘗試變得更輕鬆。一項針對超過 2,000 名英國男性的調查數據顯示，56% 受訪者認為幽默感能讓情感對話變得更輕鬆，41% 則會使用迷因等數碼簡略表達方式，讓對方知道自己正掛念著他們。
此實體活動輕鬆詼諧的基調及主題，延續至一套限量版禮品系列之中——此系列與斯德哥爾摩插畫家 Gustaf Hjalmars 合作打造，內含沐浴露、剃鬚啫喱及剃鬚刀等必需品。
英文原文
Men's personal care brand Harry's launched an integrated Father's Day campaign with an interactive public installation that prompts passersby to dial the Feel-Good Hotline and leave a recorded voicemail for a father figure or close friend. The hand-painted mural taking over Shoreditch’s iconic Great Eastern Art Wall is loaded with dad jokes that aim to make bids for connection easier. Over 2,000 British men were surveyed and the data showed that 56% find humor makes emotional conversations easier, and 41% use digital shorthand like memes to let someone know they're thinking of them.
The lighthearted tone and theme of the physical activation are carried through to a limited-edition gifting range, created in collaboration with Stockholm-based illustrator Gustaf Hjalmars, which includes essentials like body wash, shave gel and razors.
- 來源
- Trend Hunter
- 發布
- 2026-05-28
- 品類
- Graffiti
- 出處
- designweek, feelgoodhotline