致敬藝術的零售商計劃
Michaels 是北美領先的美術及手工藝零售商，宣佈8月為「藝術月」，一項結合免費店內及線上活動、擴大高端美術用品選擇，以及主要美術品牌數千件產品大幅優惠的全面計劃。此行銷策略旨在啟發各程度顧客的創意及社群參與。
貫穿整個藝術月期間，Michaels 每週提供一系列課程，包括逢星期二及星期三晚上舉行的開放課室環節，參加者可攜帶自己的項目，或於門店團隊及品牌代表的指導下開展新項目，以及逢星期日下午舉行、包含引導式項目及現場示範的藝術活動。此外，每週亦設有三個晚上的線上直播課程，涵蓋素描、壓克力顏料、水彩、人像及人體速寫等主題。
英文原文
Throughout Fine Art Month, Michaels is offering weekly programming including open classroom sessions on Tuesday and Wednesday evenings where participants can bring their own projects or start new ones with guidance from store team members and brand representatives, as well as Sunday afternoon fine art events featuring guided projects and live demonstrations. Additionally, live online classes are being held three evenings per week covering topics such as drawing, acrylics, watercolor, portraiture, and figure drawing.
- 來源
- Trend Hunter
- 發布
- 2026-08-04
- 品類
- Diy
- 出處
- michaelspressroom