男士香水遊戲聯乘
Jo Malone London於Fortnite推出香氛活動
Jo Malone London 以海岸為靈感的香氛系列陣容再度擴充，新增 Sea Salt & Bergamot 系列，而為推廣此系列，品牌首度跨足電子遊戲領域，於《Fortnite》內展開一場香氛聯乘活動。這次遊戲合作以全新 Sea Salt & Bergamot 古龍水為主打，設於《Fortnite》的小遊戲對戰模式（Minigame Box PvP）之中，邀請玩家探索一個以英國海岸洶湧海浪為靈感打造的場景。
深明消費者發掘香氛的方式正在改變，Jo Malone London 希望為新客群打造一種能超越傳統社交渠道、更具吸引力的方式，體驗品牌魅力。除了 PvP 遊戲本身，Jo Malone London 在《Fortnite》內的這次活動，亦配合一項創作者合作計劃，邀請 Instagram 及 TikTok 上的串流主播及社交媒體達人參與推廣。
英文原文
Jo Malone London's range of coastally inspired scents just grew to include the Sea Salt & Bergamot collection, and to promote it, the brand ventured into the gaming space for the first time with a fragrance activation in Fortnite. Highlighting the new Sea Salt & Bergamot Cologne, the gaming collaboration is set within Fortnite's Minigame Box Player versus Player mode, and invites players to explore a setting inspired by the wild waters of the British coast.
Knowing that the way consumers discover fragrance is changing, Jo Malone London sought to create an engaging way for newcomers to experience its brand beyond traditional social channels. Beyond the PvP game itself, the Jo Malone London activation in Fortnite is supported by a creator campaign featuring streamers and social media personalities across Instagram and TikTok.
- 來源
- Trend Hunter
- 發布
- 2026-08-11
- 品類
- Games
- 出處
- gamesbeat, tiktok