格蘭諾拉麥片品牌收購
Ferrero 收購機能格蘭諾拉麥片品牌 Purely Elizabeth
Ferrero 收購 Purely Elizabeth，將這個機能燕麥脆片品牌納入其北美「較健康選擇」食品組合，與 Eat Natural、Fulfil 及 Power Crunch 並列。這次收購反映 Ferrero 拓展早餐這個高增長品類的策略，Purely Elizabeth 過去兩年的銷售額翻倍，去年品牌銷售額達 2 億美元。
Purely Elizabeth 憑藉迎合蛋白質及纖維等機能成分趨勢建立增長動力，推出加入蛋白質、益生元纖維及膠原蛋白的燕麥脆片。這間於 2009 年創立的公司，據報以逾 6 億美元的估值放售。Ferrero 是次收購延續其長達十年的收購動作，當中包括收購雀巢美國朱古力業務及家樂氏的曲奇及水果小食部門。
Ferrero 是次收購顯示，以蛋白質及纖維為主打的定位已成為真正的增長動力。
英文原文
Ferrero acquired Purely Elizabeth, adding the functional granola brand to Ferrero's better-for-you foods portfolio in North America alongside Eat Natural, Fulfil and Power Crunch. The acquisition reflects Ferrero's strategy to expand its presence in high-growth breakfast categories, as Purely Elizabeth doubled sales over the past two years to reach $200 million in brand sales last year.
Purely Elizabeth built momentum by leaning into functional ingredient trends favoring protein and fiber, offering granola enhanced with protein, prebiotic fiber and collagen. Founded in 2009, the company reportedly put itself up for sale for more than $600 million. Ferrero's move continues a decade-long acquisition streak that has included Nestlé's U.S. chocolate business and Kellogg's cookies and fruit snacks division.
Ferrero's acquisition shows that protein- and fiber-forward positioning has become a genuine growth driver.
- 來源
- Trend Hunter
- 發布
- 2026-08-17
- 品類
- Business
- 出處
- fooddive, ferrero