遊戲化葡萄酒教育平台
PourPlays 以遊戲化內容支持 PairPlays 首發
PourPlays 推出一個遊戲化葡萄酒教育平台，並同步推出首個產品 PairPlays——一款餐酒配搭遊戲，旨在應對葡萄酒行業在吸引年輕消費者方面的挑戰，這批消費者對傳統葡萄酒購買及教育方式的興趣正持續下滑。
此遊戲化葡萄酒教育平台，以雙邊市場模式運作。它為酒莊及零售商提供直接的推廣渠道，讓其發放折扣優惠，包括最高減 99% 的「金券」優惠；同時為消費者提供一個免費使用的中心平台，內含遊戲、AI 驅動的配搭工具及集中式優惠券資料庫，亦設有 Premium 付費級別，供追求更多獎賞的用戶選用。
PairPlays 本身以互動課程包裝成娛樂遊戲的形式呈現，玩家需在七個漸進式回合——紅酒、白酒、甜酒、氣泡酒、葡萄品種、產區及額外回合——中，接住對應食物、葡萄酒及葡萄品種的下墜物件，逐步由「休閒飲家」等級晉升至「侍酒師大師」等級。
英文原文
PourPlays has introduced a gamified wine education platform alongside its debut offering, PairPlays, a food and wine pairing game designed to address the wine industry's challenges in engaging younger consumers who have shown declining interest in traditional wine purchasing and education methods.
The gamified wine education platform functions as a dual-sided marketplace. It provides wineries and retailers with a direct promotional channel to issue discounts, including Golden Coupons worth up to 99% off, while offering consumers a free-to-access hub featuring games, artificial intelligence-powered pairing tools, and a centralized coupon database, with a Premium tier available for those seeking additional rewards.
PairPlays itself takes the form of an interactive course disguised as entertainment, where participants catch falling objects that correspond to foods, wines, and grape varietals across seven progressive rounds — Red, White, Dessert, Sparkling, Grape, Region, and Bonus — advancing through levels from Casual Drinker to Master Sommelier.
- 來源
- Trend Hunter
- 發布
- 2026-08-10
- 品類
- Games
- 出處
- pourplays