賦權導向非牟利機構品牌重塑
Global Catalyst 換上全新名稱、標語及視覺識別
Global Catalyst（前稱 Global Girls Glow）宣佈全面品牌重塑，包括全新名稱、標語及視覺形象，此舉恰逢該機構成立 15 週年，並配合其在超過 30 個國家為青少女權益倡導工作的策略性擴展。
Global Catalyst 的標誌性 GLOW Club 計劃，仍是其運作的核心，連結資源匱乏社區中 10 至 18 歲的少女與當地導師及安全空間，協助她們建立自信、溝通技巧及領導能力，而新名稱則強調機構相信少女本身正是推動社會變革的強大力量這一信念。
Global Catalyst 的品牌重塑，經過一場為期九個月、涉及超過 60 位人士的諮詢過程研擬而成，當中包括現任會員、校友、員工及全球合作夥伴。
英文原文
Global Catalyst, formerly known as Global Girls Glow, has announced a comprehensive rebranding that includes a new name, tagline, and visual identity, coinciding with the organization’s 15th anniversary and a strategic expansion of its advocacy work for adolescent girls in more than 30 countries.
Global Catalyst's signature GLOW Club program remains central to its operations, connecting girls aged ten to 18 in underserved communities with local mentors and safe spaces to build confidence, communication skills, and leadership abilities, while the new name emphasizes the belief that girls themselves act as powerful drivers of social change.
Global Catalyst's rebrand was developed through a nine-month consultation process involving more than 60 individuals, including current club members, alumni, staff, and global partners.
- 來源
- Trend Hunter
- 發布
- 2026-08-18
- 品類
- Activism
- 出處