奢華夏日時裝宣傳活動
Gucci 推出最新宣傳企劃《Gucci Monte Carlo》
Gucci 發布全新宣傳短片，題為《Gucci Monte Carlo》。此項目是一個更廣泛季節性敘事系列的第一章，旨在透過摩納哥華麗且文化底蘊深厚的背景，捕捉夏日的精髓。
《Gucci Monte Carlo》視覺呈現貫穿一連串動感十足的場景，由陣容多元的模特兒及人物演繹。畫面穿梭於泳池、開放水域及地中海沿岸獨有光線所定義的環境之中，全部旨在喚起一種輕鬆寫意的逃逸感及精緻悠閒的氛圍。
宣傳活動中展示的服裝，反映出對度假造型的精心策劃——女裝系列平衡俐落剪裁與飄逸浪漫的輪廓，並飾以標誌性 Flora 圖騰；男裝系列則以多用途分件單品及耐穿牛仔布為基礎，適合多種夏日活動。
英文原文
Gucci has unveiled a new campaign film, titled 'Gucci Monte Carlo.' This venture serves as the first chapter in a broader seasonal narrative designed to capture the essence of summer through the glamorous and culturally rich backdrop of Monaco.
The 'Gucci Monte Carlo' visual presentation unfolds across a series of dynamic scenes featuring a diverse cast of models and personalities. The sequence moves through environments defined by pools, open water, and the distinctive light of the Mediterranean coast, all intended to evoke a sense of effortless escape and sophisticated leisure.
The wardrobe showcased in the campaign reflects a carefully curated approach to resort dressing, with womenswear that balances sharp tailoring with flowing, romantic silhouettes adorned with the iconic Flora motif, while menswear is grounded in versatile separates and durable denim suitable for a range of summer activities.
- 來源
- Trend Hunter
- 發布
- 2026-07-14
- 品類
- Commercials
- 出處
- youtube, instagram