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Boulder Canyon launched a hacky sack sponsorship, becoming the Official Snack Sponsor of the growing hacky sack club movement emerging in parks, plazas and college campuses nationwide. The initiative provides participating community groups with snacks, custom hacky sacks and branded gear, with clubs able to apply by messaging the brand directly on Instagram.

The sponsorship extends Boulder Canyon's 'Be For Real' campaign, which encourages screen-free, real-world connection throughout the summer. The brand also plans to support additional community-led activities beyond hacky sack, including run clubs and outdoor recreation groups, as part of its broader push to celebrate authentic offline gatherings.

Boulder Canyon shows how brands can build authentic community engagement by supporting grassroots hobbies and local gatherings rather than relying on traditional influencer partnerships.