啤酒花風味氣泡水宣傳活動
HOPWTR 推出「Drink Whatever You Want」活動
HOPWTR 是一家專營無酒精啤酒花氣泡水的飲品公司，發起一項名為「Drink Whatever You Want」（想喝甚麼就喝甚麼）的營銷活動。此營銷計劃，策略性地將公司的宣傳訊息，與近期大眾對一顆名為 3I/ATLAS 的星際天體所展開的討論相互連結。
HOPWTR 借助大眾對潛在外星接觸的好奇心，在傳統節日期間及隨後的「一月戒酒月」（Dry January），以一種寬容且幽默的語調，看待消費者的飲品選擇。作為此計劃的一部分，這家啤酒花氣泡水品牌，亦與「著名 UFO 研究學者兼外星智慧研究中心創辦人」Steven Greer 博士合作，製作相關的社交媒體內容。
公司亦計劃推出一系列以外星接觸為主題的限量版服飾——由反光帽子，到「防外星人」外套，一應俱全。
英文原文
HOPWTR, a beverage company specializing in non-alcoholic hop-infused sparkling water, has initiated a marketing campaign titled 'Drink Whatever You Want.' This marketing initiative strategically aligns the company's promotional messaging with contemporary public discussions regarding an approaching interstellar object identified as 3I/ATLAS.
HOPWTR leverages speculative curiosity about potential extraterrestrial contact to adopt a permissive and humorous tone toward consumer beverage choices during the traditional holiday period and the subsequent Dry January. As part of the initiative, the hop-infused sparkling water brand is also partnering with Dr. Steven Greer, "renowned Ufologist and founder of the Center for the Study of Extraterrestrial Intelligence," to produce related social media content.
The company is also planning the release of a limited collection of apparel themed around alien encounters — from reflective hats to 'alien-proof' jackets.
- 來源
- Trend Hunter
- 發布
- 2025-12-16
- 品類
- Bizarre
- 出處
- bevnet