型格大膽牛仔系列宣傳
True Religion推出限量版2026年秋季Iconography系列
True Religion 是一個以大膽牛仔設計及標誌性車縫線聞名的都市休閒生活品牌，現正發布其限量版 2026 秋季 Iconography Capsule 系列。此系列重新演繹品牌最具代表性的設計元素——例如馬蹄形、佛像、Big T 及 Super T 撞色車縫——並將其融入以牛仔布、絨布、圖案 T 恤、運動服及外套打造的現代廓形之中。
True Religion 為 2026 秋季 Iconography Capsule 系列拍攝的宣傳活動，由饒舌歌手兼製作人 Cash Cobain 及企業家 Jayda Cheaves 主演。整個市場推廣敘事以「憑真實贏得認同」為核心主題，向那些堅守自我、開創獨特身分的人物致敬。
透過公開徵集活動，True Religion 邀請消費者回答「是什麼令你與眾不同」這個問題，親身參與品牌的敘事，得獎者將有機會參演品牌社交媒體內容，並獲得專業拍攝機會。
英文原文
True Religion, an urban casual lifestyle brand known for its bold denim and distinctive stitching, has unveiled its limited-edition Fall 2026 Iconography Capsule. This collection revisits and reinterprets the brand's most recognizable design elements — such as the Horseshoe, Buddha, Big T, and Super T contrast stitching — across modern silhouettes made out of denim, fleece, graphic tees, activewear, and outerwear.
True Religion's campaign for the Fall 2026 Iconography Capsule features rapper-producer Cash Cobain and entrepreneur Jayda Cheaves. The marketing narrative centers on the theme of recognition earned through authenticity and celebrates individuals who have forged distinctive identities by staying true to themselves.
Through an open casting call, True Religion invites consumers to participate in the brand's narrative by answering the question of what makes them recognizable, with winners receiving the opportunity to star in social content and a professional photoshoot.
- 來源
- Trend Hunter
- 發布
- 2026-08-11
- 品類
- Hipfashion
- 出處
- morningstar