以電影為主軸的鞋履平台
Foot Locker 推出「It Always Will Be Foot Locker」
Foot Locker 作為知名的全球鞋履及服飾零售商，推出全新品牌平台「It Always Will Be Foot Locker」，以一則由 Method Man 旁白、長達兩分鐘的電影式短片為核心。此宣傳活動由代理商 Someplace 打造，既向品牌五十年來扎根於波鞋及籃球文化核心的歷史致敬，同時亦展望這個社群的未來發展方向。
「It Always Will Be Foot Locker」宣傳短片，以時序方式呈現一趟穿越鞋履史重要里程碑的旅程，包括 1985 年初代 Air Jordan 1 首次亮相、adidas Stan Smith 歷久不衰的魅力、Converse Weapon 的重新崛起、New Balance 灰色系鞋款持續受歡迎的程度，以及 Nike Air Force 1 恆久不衰的文化地位，並貫穿以 Foot Locker 標誌性條紋制服（Striper）反覆現身，象徵品牌一貫扮演連結愛好者與定義這種文化的產品及社群角色。
此次推出亦配合一套與 Hartbeat 合製、名為《Sole Stories》的紀錄片系列。
英文原文
Foot Locker, a prominent global footwear and apparel retailer, has introduced a new brand platform called 'It Always Will Be Foot Locker,' which is anchored by a two-minute cinematic film narrated by Method Man. Tis campaign was created in partnership with the agency Someplace and serves as a tribute to the company's five-decade history at the heart of sneaker and basketball culture while simultaneously looking toward the future of that community.
The 'It Always Will Be Foot Locker' campaign film showcases a chronological journey through significant footwear milestones, including the debut of the original Air Jordan 1 in 1985, the enduring appeal of the adidas Stan Smith, the resurgence of the Converse Weapon, the consistent popularity of New Balance grey silhouettes, and the cultural permanence of the Nike Air Force 1, all tied together by the recurring presence of the Foot Locker Striper as a symbol of the brand's consistent role in connecting enthusiasts with the products and communities that define the culture.
This launch is complemented by a documentary series titled Sole Stories, produced in collaboration with Hartbeat.
- 來源
- Trend Hunter
- 發布
- 2026-08-07
- 品類
- Commercials
- 出處
- youtube