店內兒童尋寶遊戲
Lidl推出兒童手推車水果蔬菜尋寶遊戲
Lidl GB 推出一項夏季試行計劃，將其兒童尺寸購物手推車，轉化為蔬果尋寶遊戲，於這些迷你手推車上，附有可回收的線索標籤。此項計劃於 7 月中旬，於 100 間精選分店率先展開，旨在讓每週的雜貨購物，對年幼子女而言，成為一段更具參與感及教育意義的體驗。
此尋寶遊戲，運用「迷你樹」及「橙色棒棒」等趣味線索，鼓勵兒童辨識不同的蔬果。參與計劃的分店，於暑假期間，亦提供 Lidl Plus 優惠券，換取免費蔬果產品。此項計劃，延續 Lidl Foodies——這家零售商的營養教育計劃——的成果，此計劃現已踏入第二年，並已擴展至超過四分之一的英國小學。
英文原文
Lidl GB launched a summer trial that transforms its child-sized shopping trolleys into fruit and vegetable scavenger hunts, featuring recyclable clue tags attached to the mini trolleys. The initiative launched in mid-July across 100 selected stores, aiming to make the weekly grocery shop a more engaging and educational experience for young children.
The scavenger hunt uses playful clues such as "Mini Trees" and "Orange Sticks" to encourage children to identify different fruits and vegetables. Participating stores also offer Lidl Plus vouchers for free fruit and vegetable items during the summer holidays. The initiative builds on Lidl Foodies, the retailer's nutrition education program, which is now in its second year and has expanded to more than a quarter of British primary schools.
- 來源
- Trend Hunter
- 發布
- 2026-07-24
- 品類
- Charity
- 出處
- retailtimes