奢華品牌沙灘快閃店
Gucci 於 La Rose Des Vents Monte Carlo 開設期間限定店
Gucci 於摩納哥海岸的海灘會所 La Rose des Vents Monte Carlo，推出季節性期間限定體驗。這間奢華品牌由 5 月至 10 月接管此空間，慶祝品牌與摩納哥公國源遠流長的淵源，以及其標誌性 Flora 圖騰誕生 60 週年。
Gucci 於 La Rose des Vents Monte Carlo 的沉浸式裝置，以繁花似錦、色彩繽紛的花卉圖案為場地內部注入新貌。此圖案最初由 Vittorio Accornero 於 1966 年應 Rodolfo Gucci 之邀、為摩納哥王妃 Grace 而設計，最先呈現於一款擁有 37 種色彩的絲巾之上，並自此成為品牌視覺形象的核心元素。
配合實體場地接管活動，Gucci 亦推出一個以紅色調為主的特別膠囊系列，涵蓋成衣及配飾產品。
英文原文
Gucci has launched a seasonal pop-up experience at La Rose des Vents Monte Carlo — a beach club on the Monaco coastline. The luxury House is taking over the space from May through October to celebrate its historic connection to the principality and the 60th anniversary of its iconic Flora motif.
Gucci's immersive installation at La Rose des Vents Monte Carlo transforms the interiors of the venue with the abundant, colorful floral design that was originally conceived in 1966 by Vittorio Accornero at the request of Rodolfo Gucci for Princess Grace of Monaco. This motif first appeared on a silk scarf in 37 distinct colors and has remained a central element of the brand's visual identity ever since.
In conjunction with the physical takeover, Gucci has released a special capsule collection of ready-to-wear and accessories, rendered predominantly in shades of red.
- 來源
- Trend Hunter
- 發布
- 2026-07-15
- 品類
- Interactive
- 出處
- hero-magazine, lesfacons