足球傳奇代言驅蟲產品
Zevo是以驅蟲產品聞名的品牌，推出由足球傳奇球星Landon Donovan擔綱的夏季宣傳。此行銷計劃將驅蟲噴霧重新定位為球迷必備裝備，而不僅是功能性必需品。
Zevo x Landon Donovan 合作活動名為「Defensive Playbook」，將 Zevo 驅蟲產品定位為戶外看球體驗中不可或缺的一環——不論是觀賽派對、青少年球賽，抑或後園燒烤聚會皆然。整體而言，品牌選擇強調一個令人感覺良好的敘事，聚焦於產品無味、不黏膩的配方，可提供長達八小時的保護。
此活動亦透過將 Donovan 作為戶外運動員及父親的真實視角置於前台，強調其真實性。
英文原文
The Zevo x Landon Donovan campaign is called 'Defensive Playbook' and it positions Zevo's repellent as a crucial part of the outdoor fan experience — whether it is at watch parties, youth matches, or backyard barbecues. All in all, the brand has chosen to emphasize a feel-good narrative that focuses on the product's odorless and non-sticky formula, which provides up to eight hours of protection.
The campaign also emphasizes its authenticity by moving Donovan's genuine perspective as both an outdoor athlete and a parent to the forefront.
- 來源
- Trend Hunter
- 發布
- 2026-07-18
- 品類
- Celebs
- 出處
- zevoinsect, youtube