城市通勤靈感宣傳活動
Burberry 2026年秋季宣傳活動取材自倫敦通勤日常
Burberry 推出 2026 秋季形象廣告,以重現倫敦日常通勤情景為核心主題。這項市場推廣活動捕捉了在品牌所在城市中,穿梭繁忙人潮及應對變幻天氣的共同日常儀式,廣告短片由英國模特兒 Rosemary Ferguson、Cherif Douamba 及 Haojie Qi 主演,穿梭於倫敦市中心街道之間。
Burberry 2026 秋季廣告展示一系列專為靈活日程及多變環境而設的服飾,當中包括輕便外套,重新演繹品牌標誌性剪影,例如熱帶軋別丁布料製成的 Foxfield 風衣、尼龍物料的 Leadenham 外套,以及以柔軟皮革及輕柔剪裁斜紋羊毛製成的短版 Mayfair 風衣。這輯以倫敦通勤為靈感的形象照中,其他矚目單品還包括採用更輕盈布料及寬鬆版型的英式剪裁服飾,例如雙排扣 Denbury 大衣及間條 Bloomsbury Harrington 外套。
英文原文
Burberry has launched its Fall 2026 advertising campaign, which recreates the daily London commute as a central theme. The marketing initiative captures the shared rituals of navigating rush-hour crowds and unpredictable weather in the brand's home city, with a film starring British model Rosemary Ferguson, Cherif Douamba, and Haojie Qi traveling through central London's streets.
Burberry's Fall 2026 campaign showcases a collection designed for dynamic schedules and shifting conditions, featuring lightweight outerwear that reimagines signature silhouettes including the Foxfield trench in tropical gabardine, the nylon Leadenham, and the cropped Mayfair trench jacket in supple leather and softly tailored wool twill. Other standouts in the London commute-inspired editorial include British tailoring in lighter fabrics and relaxed fits such as the double-breasted Denbury coat and pinstriped Bloomsbury Harrington jacket.
- 來源
- Trend Hunter
- 發布
- 2026-08-16
- 品類
- Hipfashion
- 出處
- ca.burberry