可自訂番茄醬擠壓蓋
HEINZ 推出 Love Lid 供個人化分量擠壓
HEINZ 推出「HEINZ Love Lid」，提供三種可自訂設定：Like、Love 及 Crazy Love，讓消費者可精準控制每次擠壓時流出的茄汁分量。此項創新靈感源自網上一場關於「正確」茄汁與薯條比例的持續熱議，首度讓消費者有辦法自行控制分量。
是次推出承接此前 HEINZ Dripper 等包裝創新，延續品牌不斷更新其標誌性樽裝設計的方向。Love Lid 於美國及英國有售，於限定期間內僅透過 TheLoveLid.com 及 HeinzToHome.co.uk 獨家發售，將一樽 HEINZ 茄汁與此瓶蓋及夏日美食建議擠壓指南配套推出。
HEINZ 展示出，積極回應真實的網絡消費者討論，而非置之不理，能夠將輕鬆的網上熱議轉化為實質的產品創新。
英文原文
HEINZ has introduced the 'HEINZ Love Lid,' which offers three customizable settings: Like, Love, and Crazy Love, letting fans control exactly how much ketchup flows with every squeeze. The innovation was inspired by an ongoing online debate over the "right" ketchup-to-fry ratio, giving consumers a way to personalize portion control for the first time.
The launch follows previous packaging innovations such as the HEINZ Dripper, continuing the brand's push to update its iconic bottle design. Available in the U.S. and U.K., the Love Lid is offered for a limited time exclusively through TheLoveLid.com and HeinzToHome.co.uk, pairing a bottle of HEINZ Tomato Ketchup with the lid and a suggested squeeze guide for summer foods.
HEINZ shows that leaning into genuine online consumer discourse, rather than ignoring it, can turn playful debate into tangible product innovation.
- 來源
- Trend Hunter
- 發布
- 2026-08-10
- 品類
- Creditcrunch
- 出處
- businesswire, news.kraftheinzcompany