時尚靈感浪漫宣傳
Burberry發佈七夕宣傳短片《Love, on Repeat》
Burberry 發布《Love, on Repeat》，一部以七夕節為靈感的短片，由品牌代言人張婧儀及張康樂主演。此片由 Jake Erland 執導，探索音樂如何將陌生人聯繫一起。此片以三個一鏡到底的場景拍攝，講述兩位角色於一間唱片行相遇，因共同熱愛音樂而日漸親近的故事。
此宣傳活動，同步推出一套中國七夕情人節膠囊系列，配以訂製心形標誌，以及重新演繹、化為心形圖騰的 Burberry Knight 盾牌圖案。此系列包括輕盈尼龍材質的 Clapton 連帽外套、男裝棉質平紋針織單品，以及女裝以當季粉白色調重新演繹的標誌性手袋及連身裙。
Burberry 展示出，將一個西方高端品牌，植根於獨具中國特色的浪漫傳統之中，如何能打造出引起情感共鳴的故事敘述，同時不稀釋其核心品牌身份。
英文原文
Burberry unveiled 'Love, on Repeat,' a Qixi-inspired short film starring brand ambassadors Zhang Jingyi and Zhang Kangle. Directed by Jake Erland, the film explores how music brings strangers together. Shot across three single-take scenes, it follows two characters who meet in a record store and grow closer through their shared love of music.
The campaign has launched alongside a Chinese Valentine's Day capsule that features a custom heart-shaped logo and a reimagined Burberry Knight shield transformed into a heart motif. The collection includes the lightweight nylon Clapton hooded jacket, cotton jersey separates for men and signature bags and dresses reimagined in seasonal pink and white tones for women.
Burberry shows how grounding a Western luxury brand in a distinctly Chinese romantic tradition can create emotionally resonant storytelling without diluting its core identity.
- 來源
- Trend Hunter
- 發布
- 2026-07-21
- 品類
- Luxuryfashion
- 出處
- burberryplc