俏皮軟糖宣傳活動
MIKE AND IKE 推出 We Got'chew 品牌平台
MIKE AND IKE 是 Just Born Quality Confections 旗下標誌性的水果軟糖品牌，推出全新品牌長期發展平台及全國行銷活動「We Got'chew」，這是品牌 80 年歷史以來，首次將旗下糖果單品塑造成螢幕上具個性的角色。此活動由六度榮獲艾美獎提名的喜劇演員、《週六夜現場》資深成員 Kenan Thompson 首次執導商業廣告，包含四支主打廣告及社交媒體內容，將 Mike 與 Ike 描繪成幽默、親切的伙伴，協助消費者應對生活中種種日常小煩惱——由被已讀不回，到職場壓力及社交尷尬時刻皆有涉獵。
MIKE AND IKE 的「We Got'chew」計劃，標誌著品牌由以產品為主導的訊息，策略性轉向以幽默為主導的敘事手法。此活動由 Thompson 旗下製作公司 Artists for Artists 與 Promethean Pictures 合作製作。
英文原文
MIKE AND IKE, the iconic fruity chewy candy brand from Just Born Quality Confections, has launched 'We Got'chew' — a new long-term brand platform and national marketing campaign that introduces its candy pieces as on-screen character personalities for the first time in its 80-year history. The campaign, which marks the commercial directorial debut of six-time Emmy-nominated comedian and Saturday Night Live veteran Kenan Thompson, features four hero spots and social content that depict Mike and Ike as humorous, relatable companions who help consumers navigate life's everyday little dramas — from being left on read to workplace stress and social awkwardness.
MIKE AND IKE's 'We Got'chew' initiative represents a strategic shift from product-focused messaging to humor-driven storytelling. The campaign was produced by Thompson's production company, Artists for Artists, in partnership with Promethean Pictures.
- 來源
- Trend Hunter
- 發布
- 2026-07-16
- 品類
- Humor
- 出處
- prnewswire