電影品牌零食聯乘
Feastables 推出《超級瑪利歐銀河》電影聯名糖果
Feastables 推出《超級瑪利歐兄弟：星際大陸》電影主題糖果系列，包括「Galaxy Cocoa Crunch」朱古力棒、「White Chocolate Peanut Butter Yoshi Eggs」，以及「Sour Boosts」軟糖。此系列於全國各地的 Kroger、7-Eleven、Five Below、Walmart 及 Regal Cinemas 有售。Feastables 這個《超級瑪利歐兄弟：星際大陸》系列，配合這部《超級瑪利歐兄弟大電影》續集的上映——前作於 2023 年全球票房收入超過 13 億美元。
這些品牌聯名產品，延續電影上映前後湧現的一波《超級瑪利歐兄弟：星際大陸》周邊商品及零食聯名合作熱潮。
Feastables 與任天堂藉此展示出，於雜貨店及戲院零售渠道同步推出聯名糖果，如何能將一次產品發售，轉化為一場貫穿電影體驗前、中、後段、觸及粉絲的全漏斗式宣傳時刻。
英文原文
Feastables launched a Super Mario Galaxy Movie branded candy lineup, including the ‘Galaxy Cocoa Crunch’ chocolate bar, ‘White Chocolate Peanut Butter Yoshi Eggs’ and ‘Sour Boosts’ gummies. The collection is available at Kroger, 7-Eleven, Five Below, Walmart and Regal Cinemas nationwide. The Feastables Super Mario Galaxy Movie collection ties into the theatrical sequel to The Super Mario Bros. Movie, which grossed more than $1.3 billion worldwide in 2023.
The branded products follow a broader wave of Super Mario Galaxy Movie merchandise and snack tie-ins surrounding the film’s release.
Feastables and Nintendo show how launching co-branded candy across both grocery and theater retail channels can turn a product release into a full-funnel promotional moment that reaches fans before, during and after the movie experience.
- 來源
- Trend Hunter
- 發布
- 2026-05-28
- 品類
- Celebproducts
- 出處
- gonintendo, feastables