香濃根啤味
MUG Root Beer Floats 推出品牌首款 Vanilla Howler
MUG Root Beer 致力將自己定位為 Z 世代首選根啤品牌，推出品牌首款限量版口味——MUG Root Beer Floats Vanilla Howler。這款飲品將品牌標誌性濃郁的根啤風味，與靈感源自經典根啤浮水的香濃雲呢拿風味結合為一。
為推廣此次發售，品牌與白金唱片認證嘻哈藝人 Yung Gravy 合作，推出一支戲仿歌曲及音樂錄影帶《Float Float Baby》——部分人可能已經留意到，此曲改編自 1990 年代標誌性金曲《Ice Ice Baby》。這場音樂宣傳活動，由品牌吉祥物 Dog 與這位藝人同台演出。此行銷活動亦包括一套限量版泳池浮床套裝，僅透過 MUG Root Beer TikTok Shop 獨家發售，套裝包含一個內胎浮床、一個印有吉祥物臉孔的充氣沙灘球，以及一組 12 罐裝的全新口味飲品。
MUG Root Beer Floats Vanilla Howler 同時提供原味及無糖版本。
英文原文
MUG Root Beer, which strives to position itself as Gen Z's number one root beer, has launched its first limited-edition flavor — the MUG Root Beer Floats Vanilla Howler. This beverage combines the brand's signature bold root beer taste with a creamy vanilla flavor inspired by the classic root beer float.
To promote this release, the brand has partnered with multi-platinum hip-hop artist Yung Gravy for a parody track and music video titled ' Float Float Baby,' which — as some might already realize — remixes the iconic 1990s hit 'Ice Ice Baby.' The musical activation fetures the brand's mascot, Dog, alongside the artist. The marketing campaign also includes a limited-edition poolside float bundle, available exclusively through the MUG Root Beer TikTok Shop. The bundle boasts an inner tube floatie, an inflatable beach ball featuring the mascot's face, and a 12-pack of the new flavor.
The MUG Root Beer Floats Vanilla Howler is available in both Original and Zero Sugar varieties.
- 來源
- Trend Hunter
- 發布
- 2026-06-25
- 品類
- Celebproducts
- 出處
- pepsico