根植自然品牌平台
Canada Goose 發表 Natural Intelligence 品牌理念
Canada Goose 推出「Natural Intelligence」，這是一個以公司致力與自然世界建立更深層連結理念為核心的全新品牌平台，隨其 2026 夏季系列同步亮相。此平台透過配合「自然行事曆」——涵蓋二分二至、天文事件及季節性里程碑——所規劃的本地探索之旅得以呈現。
四位「野外專家」——真菌生物學家、風暴追蹤者、螢火蟲研究員及攀山愛好者——將於整個夏季，透過 Canada Goose 自有社交媒體渠道，代表本能、觀察、耐心及對環境的信任等核心價值。此平台延續品牌以往的宣傳活動，包括於斯瓦爾巴群島舉行的「Return of the Sun」，以及 SS26「Snow Goose Adrenaline Expeditions」系列。
Canada Goose 持續展示品牌如何能透過將產品敘事，與自然世界的節律及體驗相互契合，建立更堅實的品牌身份。
英文原文
Canada Goose introduced 'Natural Intelligence,' a new brand platform centered on the company's philosophy of building a deeper connection with the natural world, debuting alongside its Summer 2026 Collection. The platform comes to life through Local Expeditions timed to a Natural Calendar of solstices, celestial events and seasonal milestones.
Four Field Experts—a mushroom biologist, storm chaser, firefly researcher and climber—will represent the values of instinct, observation, patience and environmental trust through Canada Goose's owned social channels throughout the summer. The platform builds on previous campaigns, including Return of the Sun in Svalbard and the SS26 Snow Goose Adrenaline Expeditions.
Canada Goose continues to show how brands can build a stronger identity by aligning product storytelling with the rhythms and experiences of the natural world.
- 來源
- Trend Hunter
- 發布
- 2026-07-07
- 品類
- Socialmedia
- 出處
- canadagoose