首間無水美妝店
Olive Tree People 積極籌備開設全新門店
Olive Tree People 是一個站於「無水美妝」運動最前沿的品牌，正籌備於 8 月 27 日於洛杉磯 Abbot Kinney Boulevard 開設首間美國旗艦店，開幕儀式並非由名人或高層主持，而是由一棵至今仍紮根於西班牙、樹齡達 150 年的橄欖樹所發出的實時頻率所啟動。此活動將實時跨越大西洋進行轉播。
Olive Tree People 的實體空間設計旨在體現品牌的起源故事，融入約 45,000 磅來自西班牙及洛杉磯的泥土，以古老的夯土建築工藝壓實而成，並配以雕塑感的橄欖樹造型陳列架，以及未來將啟用的 Olive re:connect Frequency Room——一個專門探索活體樹木頻率及以聲音連結自然的空間。
英文原文
Olive Tree People, a company positioned at the forefront of the Waterless Beauty movement, is preparing to open its first U.S. flagship store on Abbot Kinney Boulevard in Los Angeles on August 27, with a ceremonial inauguration conducted not by a celebrity or executive but by the live frequency of a 150-year-old olive tree still rooted in Spain. The event will be transmitted in real time across the Atlantic.
Olive Tree People's physical space is designed to embody the brand’s origin story, incorporating approximately 45,000 pounds of soil from both Spain and Los Angeles, compressed using ancient rammed-earth construction techniques, along with sculptural olive-tree forms that serve as shelving and a future Olive re:connect Frequency Room dedicated to exploring live tree frequencies and sound-based nature connection.
- 來源
- Trend Hunter
- 發布
- 2026-08-18
- 品類
- Branding
- 出處
- app.dealroom.co