品牌聯乘音樂節體驗

Pacsun, a specialty fashion retailer deeply rooted in youth culture, has continued to strengthen its presence at the intersection of music and style by bringing its immersive Pacsun Records activation to the Outside Lands Music Festival in San Francisco's Golden Gate Park. This move offers festival-goers a hands-on, co-creative experience.

The Pacsun Records activation featured a limited-edition collection inspired by the nostalgia of vinyl records, which was also available through the festival's official merchandise channels. The company allowed attendees to personalize their purchases with complimentary live screen printing using exclusive festival graphics. Guests could select their preferred design and watch as it was printed in real time, transforming their apparel into a unique, wearable memento of their festival experience.