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盲盒餐廳吊飾

Panda Express Bag Charms 圍繞品牌吉祥物Pei Pei設計

全新 Panda Express 包包吊飾,以盲盒產品系列形式首度亮相,協助這家餐飲品牌宣傳其全新升級品牌形象,並乘勢搭上鑰匙圈式玩具的病毒式熱潮。

此系列以品牌吉祥物熊貓 Pei Pei 為視覺焦點,共推出三款不同造型,各自以盲盒式包裝盛載,於全美逾 100 間分店,以每款 15 美元發售,售完即止。每個盲盒內含「Good Fortune Pei Pei」、「Waving Pei Pei」或「Joyful Pei Pei」其中一款,此系列銷售所得淨收益,將 100% 捐贈予品牌旗下的 Panda Cares 慈善組織。

品牌首席品牌官 Andrea Cherng 就此次 Panda Express 包包吊飾表示:「Pei Pei 一直以來,都象徵著 Panda Express 體驗核心的溫暖與親切感。這正是為何 Panda Cares Day 是推出這套特別盲盒系列的絕佳時機,此系列有助支持 Panda Cares 改善社區青少年健康及教育的使命。我們亦十分期待,將此次推出,與一套以 Pei Pei 為主角的全新數碼系列內容結合,為各年齡層的粉絲,以全新方式呈現這個深受喜愛的角色。」

英文原文

These new Panda Express bag charms have been debuted as a series of blind box products to help the restaurant brand promote its newly updated branding and capitalize on the viral popularity of keychain-style toys.

The range includes the Pei Pei mascot character as the focal point who is seen in three different variations, each packaged into blind box-style packaging and available for $15 each at more than 100 locations while supplies last. Each of the boxes come with either the Good Fortune Pei Pei, Waving Pei Pei and the Joyful Pei Pei, and will each see 100% of the net proceeds from the sales donated to the band's Panda Cares organization.

Chief Brand Officer Andrea Cherng spoke on the Panda Express bag charms saying, "Pei Pei has long represented the warmth and comfort that are central to the Panda Express experience. That is why Panda Cares Day was the perfect moment to introduce this special blind box collection, which helps support Panda Cares' mission to improve the health and education of youth in our communities. We are excited to pair this launch with a new digital series featuring Pei Pei that will bring this beloved character to life in new ways for fans of all ages."

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盲盒餐廳吊飾
來源
Trend Hunter
發布
2026-08-04
品類
Toys
出處
qsrweb, pandaexpress

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