社交電商創作者合作計劃
Pinterest 與 Amazon 合作打造無縫零售體驗
Pinterest 與 Amazon 宣布展開全新合作，讓創作者得以將自己的帳戶，直接連接至 Amazon Storefront，支援跨平台無縫電商體驗。
此全新工具連接完成後，將自動為符合資格的 Amazon 產品配對聯盟連結，毋須任何額外步驟，或手動複製貼上。此舉將讓創作者得以實現更順暢的轉化率，同時協助 Amazon 直接接觸 Pinterest 用戶。創作者亦可將自己的 Amazon Storefront，於 Pinterest 個人檔案中更顯眼地呈現，展示更廣泛類別的推薦內容。
據報，Pinterest 與 Amazon 的合作，是這家電商品牌日益擴展的 Amazon Storefront 連結計劃中的首個項目，未來將涵蓋更多合作夥伴。
英文原文
Pinterest and Amazon have announced a new partnership that will see creators able to connect their account directly to an Amazon Storefront to support frictionless eCommerce experiences across platforms.
The new tool will, once connected, automatically pair Amazon eligible products with an affiliate link without the need for any additional steps or copy and pasting. This will enable creators to achieve more seamless conversions, while also helping Amazon to connect directly with Pinterest users. Creators will also be able to feature their Amazon Storefront more prominently on their Pinterest profile to offer a wider categorization of what they recommend.
The Pinterest and Amazon partnership is reportedly the first of a growing Amazon Storefront linking initiative by the eCommerce brand that will include additional partners in the near-future.
- 來源
- Trend Hunter
- 發布
- 2026-06-11
- 品類
- Socialmedia
- 出處
- retailtimes, pinterest