線下釘圖板體驗
Pinterest Manifestival 邀請賓客走進現實版 Pinterest
人們常常利用 Pinterest 激發靈感，再將這股動力延伸到線下——走進二手店、手工藝用品貨架，或雜貨店之中，而 Pinterest Manifestival 正是一場慶祝這些 Pin 圖轉化為親手實踐項目的活動。取材自 Z 世代放下手機、投入現實生活發揮創意的做法，這場於康城國際創意節（Cannes Lions）舉行的體驗，讓參加者有機會走進一個真實版的 Pinterest 主題板，親身互動接觸塑造文化潮流的各種構思。
賓客抵達 Manifestival 時，會獲贈一枚印有 Pinterest 標誌的手機貼紙，上面寫著「Less URL, More IRL」（少一點網址，多一點真實生活），為整場活動定調。現場方面，訪客可於 Pinterest Patisserie 甜品店，根據提示獲得高度個人化的甜品；於 Pinterest Visual Search Studio 透過手持掃描器，發掘個人專屬美學風格；亦可在 Pinterest Style Lab 打造獨一無二的配飾。
英文原文
People use Pinterest to spark inspiration and then take that momentum offline to a thrift store, a craft supply aisle, or the grocery store, and the Pinterest Manifestival was a celebration of pinned ideas turned into hands-on projects. Taking a page from Gen Z setting their phones aside and getting creative in real life, the experience at the Cannes Lions International Festival of Creativity gave attendees the chance to step inside a real-life Pinterest board and interact with the ideas shaping culture.
When guests arrived at the Manifestival, they got a Pinterest-branded phone sticker that said “Less URL, More IRL" to set the tone of the event. On-site, visitors got a hyper-personalized dessert based on a prompt at the Pinterest Patisserie, discovered their personal aesthetic with handheld scanners at the Pinterest Visual Search Studio, and created a unique accessory at the Pinterest Style Lab.
- 來源
- Trend Hunter
- 發布
- 2026-08-14
- 品類
- Interactive
- 出處
- newsroom.pinterest