南瓜主打百吉圈體驗
Einstein Bros. Bagels 推出南瓜百吉圈及南瓜奶油芝士
Einstein Bros. Bagels 於暌違七年後，重新推出其 Pumpkin Bagel 及 Pumpkin Shmear，數碼渠道獨家搶先預售由 8 月 19 日開始，其後於 8 月 22 日推出「7 歲或以下小童免費用餐」優惠，並於 8 月 26 日全國同步推出完整版秋季菜單。於正式推出期間，消費者可享用全新 3 美元的 Pull-Apart Bagel & Shmear，提供南瓜脆片及肉桂糖兩款口味，以及任何份量均售 1.99 美元的 Creme Brulee 冰咖啡。
透過推出 Pumpkin Bagel 及 Pumpkin Shmear，Einstein Bros. Bagels 善用大眾對這款深受喜愛季節限定產品的濃厚懷舊情懷，同時引入撕食式百吉圈等全新形式，迎合現代消費者對可共享、互動用餐體驗、以及具社交媒體視覺吸引力的潮流趨勢。
英文原文
Einstein Bros. Bagels is bringing back its Pumpkin Bagel and Pumpkin Shmear after a seven-year hiatus, with digital-exclusive early access starting August 19, followed by a 'Kids 7 and Younger Eat Free' promotion on August 22, and a full fall menu launch nationwide on August 26. For the official rollout, individuals can indulge in new $3 Pull-Apart Bagel & Shmear options in Pumpkin Crunch and Cinnamon Sugar flavors, as well as a Creme Brulee Iced Coffee available for $1.99 in any size.
With the Pumpkin Bagel and Pumpkin Shmear launch, Einstein Bros. Bagels taps into strong nostalgia for a beloved seasonal item, while also introducing new formats like pull-apart bagels that cater to modern trends of shareable, interactive dining experiences with visual appeal for social media.
- 來源
- Trend Hunter
- 發布
- 2026-08-18
- 品類
- Branding
- 出處
- bakemag