蛋白質疲勞宣傳
全新Purely Elizabeth宣傳調侃「蛋白狂熱」現象
今年春季，Purely Elizabeth 推出一系列 Protein Ancient Grain Granola 蛋白質古穀麥片，為配合此系列推出，一則全新宣傳活動，以幽默手法調侃當下的蛋白質狂熱風潮。Purely Elizabeth 的 Protein Ancient Grain Granola，每份 10 克蛋白質均來自堅果及種子等真實食材，不含分離蛋白或填充物，品牌亦將這份直率坦誠，融入其最新宣傳活動之中，點出「蛋白質狂熱」（proteinmaxxing）風潮中一些荒謬的極端例子，同時毫不失自嘲幽默感。
蛋白質早已遠遠超越蛋白粉奶昔及能量棒的範疇，出現於軟糖、飲品，甚至個人護理產品之中。但隨著蛋白質出現於愈來愈意想不到的地方，人們開始質疑，究竟是否必要，以及其來源為何。
英文原文
This spring, Purely Elizabeth launched a line of Protein Ancient Grain Granola and in support of it, a new Purely Elizabeth campaign debuted to poke fun at the protein craze. Purely Elizabeth's Protein Ancient Grain Granola gets its 10 grams of protein from real ingredients like nuts and seeds, and excludes isolates and fillers, and the brand bakes that same directness into its latest campaign, calling out some of the absurd extremes of proteinmaxxing without ever taking itself too seriously.
Protein has expanded far beyond shakes and bars, showing up in gummies, drinks and even personal care products. But as it turns up in even the most unexpected places, people are asking whether it's necessary, and where it's sourced from.
- 來源
- Trend Hunter
- 發布
- 2026-07-30
- 品類
- Commercials
- 出處
- marketingdive