靜心療癒糖果宣傳
此Reese's OREO Cup宣傳慶祝兩大經典結合
此 Reese's OREO Cup 宣傳活動，於產品推出一週年之際推出，以幽默、健康為主題的手法，慶祝這款聯乘糖果零食。
此宣傳活動由 Lindsay Lohan 及 Amy Sedaris 主演，於一個雙胞胎主題的健康度假村中，將 Reese's Peanut Butter Cups 與 OREO 融合，打造出這款雙品牌聯乘零食。此雙胞胎主題宣傳活動，向 Lohan 於 1998 年主演的電影《天生一對》（The Parent Trap）致敬，並以富想像力的手法，慶祝這款雙配方糖果棒。此零食亦因其與電影中大受歡迎的小食搭配相似，而受到紀念。
Reese's OREO Cup 宣傳活動，亦邀來 Patricia Arquette 加盟，擔任此合作項目的導演，現已於 YouTube 及 Instagram 推出。
英文原文
This Reese's OREO Cup campaign has launched a year after the product was introduced to help celebrate the co-branded confectionery treat in a humorous, wellness-focused way.
The campaign stars Lindsay Lohan and Amy Sedaris in a wellness retreat for twins that sees the merging of Reese's Peanut Butter Cups with OREO to achieve a dual-branded treat. The twin-themed campaign comes as a nod to Lohan's The Parent Trap movie from 1998 and takes an imaginative approach to celebrating the dual-recipe confectionery bar. The treat is also commemorated for its resemblance to the snack pairing popularized in the movie.
The Reese's OREO Cup campaign also sees Patricia Arquette included in the partnership as the director, and is launching now on YouTube and Instagram.
- 來源
- Trend Hunter
- 發布
- 2026-07-31
- 品類
- Commercials
- 出處
- snackandbakery, hersheyland