淘汰賽形式地區三文治比賽
Hellmann's選出Philly Cheesesteak為冠軍
Hellmann's 舉辦了一場涵蓋全美 50 個州份地方三文治的全國性淘汰賽式競賽，超過 10,000 名參與者在數週內投出近 100,000 票。這項令人振奮的活動，最終選出賓夕法尼亞州的 Philly Cheesesteak 為「美國三文治」，以此紀念美國建國 250 週年。
Hellmann's 這場比賽激起了地區間的競爭情懷及粉絲的熱烈支持，各地擁躉紛紛為家鄉最愛應援。品牌宣布將以其招牌美乃滋，為這款奪冠三文治增添一抹細膩滑順的風味，將其定位為經典芝士牛肉三文治的絕配夥伴。
這場精彩的活動被定位為一場尊崇飲食文化自豪感的民主體驗，讓全國各地的三文治愛好者，有機會為代表其地區身分的標誌性美食發聲。Hellmann's 計劃透過其社交媒體渠道，持續延續這場慶祝活動。
英文原文
Hellmann's has conducted a nationwide bracket-style competition involving regional sandwiches from all 50 states, with more than 10,000 participants casting nearly 100,000 votes over several weeks. This immensely exciting venture crowned the Philly Cheesesteak from Pennsylvania as "America's Sandwich" in honor of the country's 250th anniversary.
Hellmann's competition generated regional rivalries and passionate support as fans rallied behind their local favorites. The brand has announced it will celebrate the winning sandwich with a creamy spread of its mayonnaise, which is positioned as a complementary addition to the classic cheesesteak.
The exciting campaign was framed as a democratic exercise in culinary pride, giving sandwich enthusiasts across the country an opportunity to advocate for the iconic foods that define their regional identities. Hellmann's plans to continue the celebration through its social media channels.
- 來源
- Trend Hunter
- 發布
- 2026-08-12
- 品類
- Branding
- 出處
- hellmanns