超現代鞋履零售室內設計
Birkenstock 擴大其於西班牙的零售版圖
Birkenstock 於西班牙擴展其零售版圖，在馬德里高端的薩拉曼卡區（Salamanca district）開設全新分店。此舉標誌著品牌於首都的第二間分店，亦是其於該國第三間直營分店。
此最新分店於 2026 年 7 月 28 日開始營業，坐落於 Calle de Claudio Coello，代表公司強化其於歐洲最具活力市場之一佈局策略的重要一步。Birkenstock 調整此分店的設計，呼應當地傳統文化，靈感取材自馬德里歷史悠久的 corralas——一種以共用庭院及迴廊聞名的 17 世紀住宅建築。此建築影響，體現於分店開放、迎賓的空間佈局之中，鼓勵人流走動及社交互動，而工作台及層架等室內元素，則呼應這座城市傳統草編鞋工作坊的風貌。
英文原文
Birkenstock has expanded its retail footprint in Spain with the opening of a new store in Madrid’s upscale Salamanca district. This marks the brand’s second location in the capital and its third directly operated store in the country.
The latest outlet, which began operating on July 28, 2026, is situated on Calle de Claudio Coello and represents a significant step in the company’s strategy to strengthen its presence in what it identifies as one of its most dynamic European markets. Birkenstock has tailored the store’s design to resonate with local heritage, drawing inspiration from Madrid’s historic corralas — residential buildings from the 17th century known for their communal courtyards and galleries. This architectural influence is manifest in the store’s open and inviting layout, which encourages movement and social engagement, while interior elements such as worktables and shelving echo the city’s traditional espadrille workshops.
- 來源
- Trend Hunter
- 發布
- 2026-07-30
- 品類
- Design
- 出處
- linkedin, prnewswire