環保包裝奢華美妝
Rhug Wild Beauty 將體驗與環保設計結合
奢華美容市場一直以來，都以厚重包裝及繁複市場推廣手法，作為品質保證的象徵，惟面對可持續發展的訴求，Rhug Wild Beauty 正致力改變這種現象。
品牌回應消費者對浪費及漂綠問題日益提高的意識，優先採用高品質配方，並配以可持續發展的包裝。每件產品均採用百分百消費後回收（PCR）塑膠包裝，並以百分百回收紙皮箱運送，並以植物性油墨印製。這種組合，正是為愈趨於網上購物的顧客，帶來奢華體驗的關鍵所在。
Rhug Wild Beauty 系列中，不少產品採用取自 Rhug Estate 莊園內野生採集的植物成分製成，包括莊園自產蜂蜜，以及取自附近 River Dee 河的泉水。
英文原文
The luxury beauty market has long been associated with quality through heavy packaging and elaborate marketing, which is something Rhug Wild Beauty is focused on changing in the face of sustainability demands.
The brand responds to increasing consumer awareness of waste and greenwashing by prioritizing high-quality formulations sustainably packaged. Each product comes in 100% Post-Consumer Recycled (PCR) plastic inside 100% recycled cardboard boxes for shipping printed with vegetable inks. This combination is key to help deliver a luxury experience to shoppers who are increasingly making purchases online.
Rhug Wild Beauty features many of its products made with wild foraged botanicals sourced from the Rhug Estate including estate-produced honey and spring water sourced from the nearby River Dee.
- 來源
- Trend Hunter
- 發布
- 2026-08-20
- 品類
- Cosmetics
- 出處
- retailtimes, rhugwildbeauty